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Twin Peaks Teaser Billboards Go Up, Revealing Nothing But Cherry Pie (At First Sight)

Mysterious Twin Peaks billboards have gone up across the U.S. showing nothing but a heart/owl-shaped cherry pie with a zig zag crust à la the Red Room floor.
This post was published a while ago. Please keep its age in mind and if you find any errors, feel free to comment.

Two months away from the May 21st premiere of the new Twin Peaks, a mysterious billboard has gone up showing nothing but a heart/owl-shaped cherry pie with a zig zag crust à la the Red Room floor. And possibly several other hidden meanings.

Twin Peaks Cherry Pie Billboard Poster

The poster’s location?

West Seattle Bridge, Seattle, WA. Not too far from where the pilot, the movie, and the new series were filmed.

Getting stuck in traffic suddenly got really excited for Twin Peaks fans. What else will appear on the blank canvas? And when? And have you spotted any other posters around or outside Seattle?

UPDATES: There’s a second one not far after the first, showing “the missing piece” of the pie. Thanks to Joshua for the pic.

Several Welcome to Twin Peaks readers have also reported seeing these northbound on the I-95 in Philadelphia, PA, Here’s a great shot by James Borders taken in Philly’s Northern Liberties neighborhood, a short drive from the FBI’s headquarters in Philly.

Twin Peaks cherry pie sign in Philadelphia's Northern Liberties

And another sighting in… MISSOULA, MONTANA! Home of Maddy Ferguson and the birthplace of David Lynch. Thanks to Caleb and @glacierboater for the photos.

Twin Peaks cherry pie billboard in Missoula, MT


And here’s one of the last two billboards, discovered by Silencio‘s Dessa in Pittsburgh, PA, where Dale Cooper got stabbed by Windom Earle (the first time).

Two weeks ago, Laura Palmer posters were plastered all over Sydney, Australia. But this one is different. Has Showtime’s outdoor campaign officially started?

Founder and curator of Welcome to Twin Peaks since 2011. Bobsessed since March 1991.

What's your response to this?


  1. Jack says:

    “Not far”…yeah, OK. Considering it’s the WS bridge and Twin Peaks was shot in and around North Bend and Snoqualmie, by modern Seattle traffic standards that billboard might as well be in Sydney, Australia too.

  2. David Bricknell says:

    The Laura Palmer posters are also now appearing in Melbourne, Australia.

  3. Jon-thomas Butler says:

    It’s call a Chevron pattern. not a zig zag.

    • Louis Puff says:

      Technically, a “Chevron” pattern is type of zig-zag pattern, hence if you Google Image search “zig zag” you see this pattern come up.

  4. James Borders says:

    The billboard in Missoula is upside down? Tell me that doesn’t have something to do with Madeline Ferguson being the opposite twin of Laura Palmer. Also, Philadelphia being Fake Cooper’s home town.

  5. James Borders says:

    Dale Cooper. Sorry.

  6. Ron says:

    Doesn’t it look like an owl?

  7. JOJO says:

    All mirrors, including rear view mirrors, only change left-right perspectives. Not up-down, otherwise when you look in the bathroom mirror you’d be upside down too.

    • Avatar photo Pieter says:

      Ha, you’re right, obviously!

    • James Borders says:

      Not all reflections happen in mirrors. What about a reflection on the ground? Like, say a puddle of scorched motor oil? In the series we first saw the entrance to the black lodge appear in the puddle. And it was upside down.

  8. Rob B. says:

    Some red curtains might be nice… 🙂

  9. Rob B. says:

    Seriously, this is a good approach to take. The billboards are a shout-out to the fans while intriguing to newcomers. I hope this all translates into a big groundswell of support come May.

  10. James Borders says:

    OK, so I’m absolutely intrigued by these billboards. I went and checked out the ones in Philadelphia today along 95. The first is in a neighborhood called Northern Liberties which is directly next to West Kensington. The second billboard with the single slice of pie, I think falls in Port Richmond which is directly next to Kensington. If I’m not mistaken didn’t Dale Cooper grow up in Kensington? This is referenced in the book Dale Cooper: My Life My Tapes.

    This can’t be a coincidence.

  11. We have those billboards in Philly, too, and I knew right away what they were about. It’s like someone was flying out freak flag high and proud!

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