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Showtime Considering Alternative Release Strategy For Twin Peaks, Possibly Movie Theater Screenings

Showtime's CEO feels like the new Twin Peaks is “gonna be really special television” worthy of a release strategy different than the usual week-by-week.
This post was published a while ago. Please keep its age in mind and if you find any errors, feel free to comment.

Showtime's David Nevins and Kyle MacLachlan

[bctt tweet=”“I think Twin Peaks is going to be a work of, dare I say, genius. I don’t use that word lightly.” —David Nevins” via=”no”]

In an exclusive conversation with Bloomberg, Showtime’s David Nevins describes David Lynch as a genius and an “incredibly efficient director” who is currently working with many longtime collaborators on something that’s going to be “really special television.” And really special television calls for a unique approach.

No, you won’t be able to binge-watch Twin Peaks in its entirety on premiere day. Showtime’s new CEO doesn’t believe that Netflix’s all-at-once release strategy would work for them, but he admits to considering other options for Twin Peaks than the network’s standard weekly release format.

There’s great value in having the conversation sustained over the course of a couple of months. […] Although I’ll do different shows in different ways. When we put Twin Peaks out, maybe it’ll be fun not to do just one a week, but to do it in a different way. Who knows. Something I’ll talk about with David Lynch. There’s all sorts of possibilities, but the idea of just throwing it out, having a week [or two] of buzz, and then having it die down, I don’t think that makes sense for us.

Welcome to Twin Peaks ran a poll some time ago and two out of every three fans prefer the new episodes to be released week-by-week as opposed to simultaneously. But that was without considering options in between, such as scheduling multiple episodes back-to-back or throughout the week. There’s clearly room for experimentation with the release format, at least on the network side, which leaves a lot of freedom to David Lynch and Duwayne Dunham in the imminent editing phase.  Episodes could have various lengths, subplots could be turned into mini-episodes, and what not.

But the willingness of Showtime to break out of its mold for Twin Peaks doesn’t stop there. Commenting on the increasingly blurry line between television and film, David Nevins projects a guaranteed interest from movie theaters to screen the new Twin Peaks as an “out-of-home collective experience.” If that’s going to be the case, I have a feeling massive, massive quantities of pie and coffee will be involved.

Showtime CEO David Nevins talks Twin Peaks

Studio 1.0 with Showtime CEO David Nevins (03/20)

Founder and curator of Welcome to Twin Peaks since 2011. Bobsessed since March 1991.

What's your response to this?


  1. wyldebill says:

    I’d love to watch Twin Peaks in a theater! Big screen, collective experience, on yes!

  2. Jeffoons says:

    I feel something REALLY special’s going to happen.
    Of course it would be a good approach to adopt an alternative release strategy of the third season of Twin Peaks. Time and its passing have always been crucial ingredients of the alchemy of the series.
    It would make perfect sense to renew the pleasure of the passionate viewers by letting them feel the benefit of a pause between episodes.
    This would give an extra chance to make the third season as groundbreaking as the original series.

  3. Rob B. says:

    Normally, I’m a fan of binge watching, but Twin Peaks is a show that needs to be savored and then pondered (at least the first time one watches it). Kind of like a damn fine cup of coffee…

    As for the idea of theatre screenings, I hope that it’s not the only way they put it out. I have a wife and kids and taking an hour away from them to go to a theatre to get my TP fix is just not feasible. For me personally, I’d like to watch it online, preferably on Amazon where I can purchase season by season.

    • MR says:

      Seriously, next you are going to say you can’t afford the ticket price or the price for Showtime, because you spent it all on diapers….real Twin Peaks fans have been waiting 25 years for this, we would sacrifice our wife and kids to whatever god is out there to get more Twin Peaks.

      • Craig Letford says:

        Wow! If only I could be a “real” Twin Peaks fan like you.

      • MJSMITH says:

        Looks like someone’s lacking in some of the social niceties.

  4. Kevin K. says:

    Love how they’re treating Twin Peaks as if it’s really something special. Rare to see that in executives and corporations these days. I would definitely go see this in a movie theater.

    • Rob B. says:

      Good point, Kevin. It’s being treated like an event, not just a revival for profits.

      Does anyone else think that Showtime should get the rights for all of Lynch’s movies for the month that the new season premieres? I think I heard that they’ll be showing Fire Walk With me as well as the first two seasons, but wouldn’t it be awesome to watch his other works as well in preparation for the big premiere?

  5. leah says:

    I’d love to see the premiere in the theater and then maybe at home on a week-by-week basis. Giving us something to look forward to each week like before. I think that makes more sense, as not everyone may be able to get to a theater every week.

  6. Nycki says:

    I would definitely watch on the big screen. Twin Peaks is larger than life and it deserves to be larger than life on the big screen!

  7. Andrew says:

    What if Twin Peaks was released as a serial that came out weekly or monthly in theaters…now that would be groundbreaking…

  8. Bruce says:

    Unnecessary. Just release the show, one episode each week, just like every other show. No need to get silly here.

  9. Kell Brigan says:

    Please, please, please. Either that, or allow purchase of the series somewhere online. I haven’t owned a television in decades, and don’t want to have to purchase cable online (if that’s even possible) just for one series!

  10. PLEASE Guys! If you hear about a MOVIE THEATER or TWIN PEAKS Fans collective screening of TWINPEAKS SEASON 3 in LOS ANGELES. Let me know! my email: [email protected]

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