You’ve probably seen David Lynch’s home-recorded conversation with a Barbie doll in which he promotes his Signature Cup Organic Coffee (it was on our Facebook page on April 8th). Mattel, Inc. saw it too… and wasn’t pleased. The American toy company and Barbie doll maker “kindly asked” David Lynch to remove the video commercial from his site as well as from Vimeo, which effectively breaks the tens of thousands of embeds on blogs and social media profiles.
While every brand should be extremely honored with free product placement by the man who disapproves of embedded marketing, the cease and desist was likely nothing personal. Mattel has always been strict in pursuing trademark violations and since the doll was used for commercial purposes, official permission of use would’ve probably never been given. What they cannot take away is the buzz already created by the fascinating video that has so far been called anything from “disturbing” to “brilliant.”
Here’s a parody of the David Lynch “Barbie” commercial by Hank Harris: